Video should be part of your real estate social media strategy. Because among all advertising tools, video is king in marketing. There is no doubt about it. Video is dynamic and engaging when it comes to attracting new leads. Not to mention that the video performs really well on most social media. Algorithms and video give you much more engagement. That’s why all social media channels are so important. In fact, in some channels, you can only use video, which shows the importance of the video. And let’s face it, because not many real estate agents are willing to make videos. But that sets you apart from the competition. Should we tell more? Now, what is your biggest challenge, if any, with incorporating video into your marketing strategy? First of all, you must solve this problem.