To Make a Hit Los Angeles Restaurant, ‘Vanderpump’ It

The fans control everything in the “Vanderpump Rules” multiverse, and lately what the fans want are crisp, pressed turkey sandwiches and prebiotic sodas under the soft glow of shabby-chic chandeliers in West Hollywood.

Something About Her, a new sandwich shop from the Bravo stars Ariana Madix and Katie Maloney, is a two-hour drive from Kim Mykitta’s home in Huntington Beach, so she took the day off from work as a social media manager and copywriter to turn up on its first day of business.

Arriving an hour before the shop opened, Ms. Mykitta settled in as the 15th person in a line that grew steadily throughout the day, snaking down the block. And it wasn’t just a line, but a cultural phenomenon, tourist destination and social event covered in detailed play-by-plays in news stories, blog posts, podcast episodes and social media reels.

Ms. Mykitta runs Bravo Breaking News, an Instagram fan account that’s part of a complex cottage industry built around Bravo’s cultish reality shows and their stars. “We are die-hard and we are dedicated,” said Ms. Mykitta, who had been reporting on the ups and downs of the opening for about two years.

It might seem hard to square the devotion of these crowds with a restaurant industry in crisis. The Los Angeles Times called 2023 “the year that killed L.A. restaurants.” The article mentioned, among the dozens and dozens of notable departed, the closing of Jean-Georges Beverly Hills and three spots from the acclaimed restaurateur Nancy Silverton.